Online PR for car sales platform

Being part of the European Dealerdirect Group, since 2013 the services of ichwillmeinautoloswerden.de were available for German customers too. ichwillmeinautoloswerden.de made it easy to sell your car online. And also car dealers benefited from this concept, because buying cars is done quicker, easier and safer. Big Bang & Whisper was contracted to undertake communications activities for both corporate and brand PR (B2B and B2C) to guide and support ichwillmeinautoloswerden.de on its road to success, laying the foundation for investments through VC.

Strategically we focused on car dealers (B2B) first. More car dealers acquired means more trust by customers and proof of concept. With tailored Blogger Relations, we continued to present this new online car sales platform to car owners. We engaged with a leading car influencer, reporting directly from a sales trade fair. The material was reused for owned media content channels. PR built on top of the buzz with an advisory campaign "how to sell your car online" and developed content for print and online media with tips and tricks for successful car sales.

Within a few months we achieved an impressive increase of awareness for Dealerdirect recognizable in increasing direct traffic in Google Analytics. Dealerdirect was successfully positioned as expert partner for German car dealers as well as service provider for car owners. Dealerdirect and its platform ichwillmeinautoloswerden.de appeared in more than 200 trade magazines, daily newspapers and online magazines as well as blogs. Ultimately, Dealerdirect received funding from VC RocketInternet.